The DJ article is out but annoyingly it’s been creditted to Paul Clarke. I can prove it was me – look the transcript is here! I don’t mind as long as I’m the one getting paid…
The many resurrections and reinventions of Tim Sheridan.
Tim Sheridan has a DJ career that spans two decades and has ‘careered’
in more directions than most. From his baptism by the Utah Saints,
head honcho for Kiss FM in Leeds, major Dope Smuggla, saviour of
Ministry and Manumission to releasing a bunch of ‘wrong’ youngsters on
the scene; his musical moves can be justified by his love of sound as
much as melody.
“In the Yorkshire Dales where I used to go exploring I remember there
was a whistling steel cable on a windy hill and when I whacked it, it
made that same ‘laser’ noise as in Star Wars but with a longer decay.
I learned recently from the DVD special features that it was almost
exactly how they made the noise!” He pauses before coining a famous
sample, “So began, my journey into sound!”
It was whilst working at a rehearsal studio in Leeds around the mid
eighties that he met the U-U-U-Utah Saints who were making music under
the moniker of MDMA.
“This was some years before Ecstasy arrived,” Tim sighs, “It was the
first time I’d seen an electronic drum kit. There were no samplers
then but sequencers were a prehistoric embryonic version. They were
always years ahead of their time… they still are! It’s very
interesting when people look back and think that the early
incarnations of electronic music is really basic but in fact at the
time people like The Shamen and Utah Saints, were at the total
bleeding edge of technology and progression. You may splutter
incredulously but sorry it’s just a fact. If you are at the forefront
you don’t get left behind you usually stay ahead.”
Tim does concede that staying at the ‘pointed end’ of the scene does
have its fair share of hazards. In situations like this, praise from
peers rather than po-faced pricks counts for more.
“It’s quite natural that fashion and hype types follow. You mix with
the beautiful people and there is always some twat cooler than you.
Always. As a survival knee-jerk people quite easily dismiss others.
Even if you are Ricardo Villalobos or someone untouchable, there is
someone dissing you somewhere and it can hurt.”
The appreciation of a long time player like Mr C matters much more
than a Shoreditch twonk,
“Richard (Mr C) is one of my benchmarks. He’s one of the best DJs and
if I’m good enough to play alongside him it’s good enough for me.
Although he’s a lot cooler than me but that’s ‘cos he’s a naturally
cool fucker and I’m a bit of a weirdo!” laughs Tim. “We’ve trodden
very similar paths though. He had to shed The Shamen in same way I had
to shed Dope Smugglaz. It’s about re-inventing you and making yourself
still relevant – chameleon-like. David Bowie is a great influence to
me.”
Ahhh yes, the Dope Smugglaz… fitting quite comfortably onto Oakey’s
chart focussed label Perfecto they were cool because they had the
established dance credentials to back up their seemingly ‘popped out’
chart success. Tim explains:
“We shot ourselves in the foot really by making it too much a
producer’s playground. It was a little too self-obsessed and
misconceived in many ways. We just thought people ‘got it’ but they
clearly didn’t. The trouble is you can swan around thinking you are
the KLF and everyone else thinks you are a twat! I suppose those
people who put us at Number One got it.” Tim chuckles ruefully, “The
bottom line is, when we got signed we were actually cool as fuck,
believe it or not. It was ’96 and really fluffy bra-bra land. It took
so long for us to break through we became outdated a bit as the scene
started to accelerate. One thing we didn’t control well was our image.
We gave a whole contact sheet of photos to our PR person once and of
course they chose the only one that made us look stupid. We wanted to
look like Kraftwerk and we ended up looking like Madness… You think
all your job entails is to make music but it’s like… 0.1% of the job.
It’s a sad fact these days image is everything, including those who
think they are above it.”
Aware from the glare of the lens, is Tim’s drive to push others.
Another career swerve was into helping Kiss FM in the North. Kiss had
got it wrong in Tim’s eyes when they launched in Manchester (“I mean
there were no Black DJ’s for God’s sake – in Manchester!”) Tim was
determined that they weren’t going to make the same mistake when they
launched in Leeds.
“I was doing some work for them in London when I heard, I begged them
not to get it wrong – especially as the license covered about half of
the UK. So I started off as a Sherpa, a local guide to show them round
the pitfalls and I ended up staffing the whole place! My job role was
‘Specialist Music Producer,’ which meant I didn’t control drive-time
and breakfast but I was pretty much in charge of everything else… for
fuck all money! I was on air for four hours every night too. Tell you
what; you get good pretty quick when you are playing to a million
people every night for two years. No DATs then – mixing, talking and
operating a computer and desk all at once. I had two pairs of
headphones on at the same time!”
We chat about the stations roster, which included DJs as diverse as
Ralph Lawson and Huggy, L-Double, Jon Berry, Carl Cox, Rob Tissera,
Paper Records, 808 State, the Back To Basics lot and even Reeves and
Mortimer.
“If I do say so, it was the best radio. We had a real laugh too. I had
Thomas Bangalter’s ‘Spinal Scratch’ on our daytime ‘A’ playlist! But
the whole thing went to shit. Galaxy bought Kiss out secretly and I
had to get out. I held a meeting with everyone and said ‘I’m leaving
and I suggest you do too, because in a year you’ll all be gone.’ The
day I left they changed the locks, took off Bangalter and put Robbie
fucking Williams on hourly rotation instead. They were nearly all
fired a year later too. It’s still shit by the way!” Tim chuckles,
“They sold the franchise lock stock, it ended up being run by
advertisers and all decisions by committee. But you know for at least
two years we had a clean run and I’m intensely proud. I could do it
again but frankly I try not to go back once I find something is
underhand. I’m way too naive for Big Business. They are my natural
enemy.”
Although the timelines are tangled (remember he had DJ’d since the
eighties) the next significant swerve was from big business to
superclub. The main break was being a resident at Home.
“Or the The Towering Inferno as I like to call it!” Tim chuckles “It
goes to show on the DIY ladder that the big shiny stuff can very
easily go to shit. I think the story of Home was well documented but
few know the real story. It was a truly great place and Danny
Tenaglia, Steve Lawler and myself supporting did some truly ace nights
but Westminster Council did it in more than anything. They are
horrible and I really shouldn’t go into it, as they are exactly the
sort of types who’ll take me to court. Basically the entire Industry
imploded after the millennium. It was big and fat and bloated and it
had to burst.”
In the scramble for survival the superstar DJs wanted to stay in the
manner in which they had become accustomed to. Promoters were faced
with an extortionate price or getting their enthusiastic mate in for
£50
“In the UK I was fighting and competing with people who didn’t have
the twin stigma of the charts and Home round their necks. So I just
left! I reasoned why fight in London when the meritocracy in Ibiza
meant you could succeed and people come to you for six months a year?
I went over there without a penny or a word of Spanish and it was hard
at first.”
Hard?
“Fuck off actually it was brilliant! What am I saying? I used to walk
everywhere in the Sun. I was so happy then I could have burst! Dead
healthy too. Then I eventually got a gig. Manumission had a flagging
rep to be honest, for them the show is everything; they had no musical
credibility at all. They asked me take over the back room. I just
played as different as I could to everyone else, which then was quite
easy. Of course like absolutely everyone who works there for a bit, I
found out how unpleasant they were to the staff. I couldn’t bear it.”
Whilst there Tim started his bright burning relationship with Smokin’
Jo. Together they ditched Manumission and ably assisted by Los
Pirates’ Joe Upton, the brilliant bastard Nastydirtysexmusic was
conceived,
“I think being a free party says ‘NON MORE FOR REAL’ in huge letters
to everyone. I always wanted it to have the attitude that the music we
play is what you play at home on a Sunday morning to your mates in
London. At that time lot of DJs would pack an ‘Ibiza box’ you know -
sunshine, bongos, handclaps and flamenco guitars – very patronising
and thoughtless I reckoned then. I just wanted to be a bit more
realistic – to focus on the tunes not the surroundings. The music IS
the surroundings if you do it right. Nastydirty’s popularity provided
a renaissance for all involved, and gave Ibiza a fair kick up the arse
too.”
This time the image had been struck just right and imported back to
the UK it re-invigorated Ministry
“It’s like getting married and suddenly you are beating off the birds
with a stick.” He pauses then adds “Where were you lot when I was
knocking one out nightly?!”
Then once again the bubble burst:
“I always crash and burn and start again innit! So I went back under
the stone that I came from. Back underground, which I know some may
chortle but it’s very much my natural environment. Always have been.
You can’t even BE overground without a total understanding of the
underground. It’s where we all come from and return to – ashes to
ashes…” he chortles.
Now we have the new turn: Veryverywrongindeed which goes back to Tim’s
roots “dirty little after hours places full of weirdo’s” and
supporting new talent.
“After a bit of touring I found some good people across the UK with
similar ambitions and set these nights up and was able to set back
with reasonably priced local DJs – who were fucking brilliant. So I
adjusted everything to a more DIY approach. The Leeds incarnation was
the key. The punters made it their own and it was made the top
after-hours club in the UK by media consent. Even in the Times! I
couldn’t be prouder. I’m a big advocate of making friends and I ended
up doing Leeds, Manchester, Bristol, Brighton and Glasgow. It’s a 100%
DIY ethic you don’t have to make much money to survive if you make it
small and do it right. Small non-profit success is the way -
organically growing something rather than constructing it out of
plastic. All the London stuff is for charity too. The Red Cross are my
partners and I’m dead chuffed to be making our silly games into
something that makes a difference. It’s very gratifying when The Key
let us have the venue free, and DJs like Ewan Pearson and Mr C donate
their services and we save lives basically. Particularly in those
places the fucking British government is making a stinking mess. The
Red Cross are frontline, but also next door in your street.”
We are living in exciting times, youtube and myspace are leveling the
playing field and DJ’s are able to create a following that doesn’t
rely on the old guard but is able to push from the frontline. Elder
Statesman – Tim may be but he’s fighting with us.
“I get great Kudos from this current generation, I’m always amazed at
how many people come to gigs and how keen they are. But I’m not a
Daddy of the scene; I’m just a part of it. We’re going to see some
really big changes. Clubs are crumbling because they aren’t giving
people what they want. Promoter and crowd working together is an
egalitarian dream.”
Another side to Tim that impresses us is his raving socialism. In both
senses of the word.
VERYVERYWRONGINDEED VS ZOMBIES CHARITY RED CROSS BALL IS THE LAST SATURDAY OF EVERY MONTH IN LONDON. VERYVERYWRONDINDEED RECORDS AND TIM’S NEW TUNE LAUNCHES IN MAY. VVWI the afterparty tours the UK on Sundays.